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Problem
Members of the commercial real estate industry struggle to find accurate and up-to-date information when making property-centric business decisions. They also face blockers in data consolidation and pricing by having multiple vendors offer overlapping information which then has to be manually stitched together to find full-context data around unique properties.
RealMassive worked to build a platform which consolidated all these various data sources, and included new, industry expanding, information so users could have one source of truth for all their property needs. We offered information on property size, outstanding loans, tax assessor data, contact information, and tenant data for each unique property.
The platform was built with a mobile-first mindset and was usable on Desktop, iOS, Android, and Tablet with full fidelity.
Process
Talk with industry professionals to understand pain-points and current daily workflows
Research on specific technologies to build platform (React, AWS, and various APIs for data aggregation)
Brainstorming and sketching of MVP offering
Prototyping with InVision and presenting to potential users for feedback
Creating final mockups based on user and leadership feedback
Hand-off of designs and specifications to development using JIRA to track all progress and milestones
Lead development and design through daily scrum meetings and removed blockers on any feature
Consistent testings on new features as they were finished and pushed into staging environment
Deployment of MVP platform and collection of user and leadership feedback
Continued improving on platform by launching 27 additional features including pre-foreclosure information, enhanced property information, DataQu Free, data exports, in-app payment processing, and more
Tools
Google Office Suite for collection of user and leadership feedback
Product outlines and feature briefs on each MVP feature and future enhancement
Market research and analytics in finding business's product-market fit
Sketching, wire framing, and prototyping using InVision
All design and development task tracking using JIRA
Organization of all internal documentation and data flows using Confluence and LucidChart
Tracking of usage analytics using FullStory and Pendo
Data analytics using SQL
Organization of all prospect and customer data using Salesforce
Marketing and outreach using Salesforce Marketing Cloud
Outcome
We signed 15 pre-launch customers and onboarded a total of 127 during the year in which DataQu was live. We continued to improve the platform by offering several additional data points as well as a free version of the application with a limited data set. Feedback was regularly tracked from users within the app and through individual user interviews. The platform was presented as several real estate industry conferences around the United States and peak usage rates increased 110% from RealMassive's initial product offering.
In the year following the release of the new platform the COVID pandemic continued across the world. In the winter of 2021 the company closed it's doors and the platform was retired.
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